Ad Budget Calculator — Motive Growth Agency

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Business name

Currency symbol

What do you call a booked call/estimate?

What do you call a closed sale?

Ad budget per month — paid direct to the ad platform

$ ≈ $100/day

Cost per lead — someone raising their hand

Leads that book an appointment

Appointments that become clients

Your average client value

Your fee — leave at 0 to hide from the ledger below

Fee per booked appointment

One-time setup fee — month one only

— leads

— appointments booked

— new clients

— in new revenue

Ad budget (to the platform, not to me) —

All-in, month one —

All-in, every month after —

What it costs, ongoing month—

New revenue it generates—

Net, ongoing month —

These are planning estimates based on the assumptions above, not guarantees. Cost per lead is usually highest in the first few weeks while the ad account has no history to learn from, then improves as it optimizes.